Within a company:
You would start with developing the foundations of the strategy, which could be a document that details
- guiding principles
- reason you are on social media / what achievement are you looking for
Then the strategy plan detailing actions:
What are the individual goals?
Breakdown of content strategy across platforms, what kind of content and when. Schedule.
Then you’d have regular reviews and monitor which KPIs you are hitting.
Facebook Likes are not as important these days as who is talking about you. You don’t want thousands of followers and only two people talking about it. The key to a great online presence is engaging the audience.
Companies that can customize facebook tabs etc.
Like gates also.
Some good online personalities are about being transparent. Eg: Gary Vaynerchuk demystifying wine, down to earth. You tube vids for the questions you are too shy to ask a mechanic appealing to women.
Is my online persona buying into the hipster elitist image, or more down to earth. Maybe because I want to bring deals to people I’m demystifying the hipster expensive designer thing. And I’m telling the storys of the everyday man. Be about finding the human, relatable element of my interviewees, not pedestooling/worshipping them.
Hard though because in making people buy those hipster products, hipsters do want that elitist illusion. but maybe im targeting people like me who love art etc but aren’t such scenesters.
I do want to be direct and real, thats how i am in person.
But then online, hipsters do like to follow people they idolize and be secret stalkers eg: Flick and Miso.
Facebook page management – you can have watch words to notify you of certain comments (eg: swearing customer comments) and hide comments rather than deleting.
harnessing the expertise in your audience eg: Jamie Oliver ask opinions – this or this. give shout outs/mentions, take pic submissions.
Conversion of online activity to sales
eg: DPS has resources, blog etc on dig photog. compile some info into an e-book.
uses “social proof” with one of those facebook likes counters
can use storify to collate a hashtag across platforms maybe around an event or a campaign
1. priority: Create a profile as a creative entrepreneur
Improve conversion of online activity to sales
Budget for resources in social media management
I was looking over some of my photos from the past year, when I noticed that the many facial expressions of Jay are just waiting to be animated. On most of our trips and outings I’m either taking pictures of her, pictures of scenery, or pictures of her in front of scenery. So I have managed to capture many, many shots of her funny little face. This Christmas, we decided not to spend much mula on each other, due to some recent splurging on upcoming vacations. Instead, Jay’s Christmas present came in the form of this montaged homage.
Music by Best Coast.
The idea actually began when I started making the little lady into gifs. Thanks to gifs, I can preserve the joy she experiences as pie hits her tastebuds in an endless loop! My favourites are below. I think she’d make a great meme!
I’ve been lucky enough to be included in a cool little crew of people who get together weekly to work on creative arty things in a shared space. It’s really chill, no pressure to turn up, but when you do, you know you can work on your projects in an environment with like-minded folks. I admit, I haven’t been to many of the meet-ups yet, but I already have a strong appreciation for the group. The night that Rachel hosted had a lot of people filter through, working on sketches, laptops, water colours – even woodburning/engraving!
I set up my camera to try out my recently acquired remote. It allows you to choose how often you want the camera to take a photo, in order to make a timelapse. I’m pretty sure I set it to every 15 seconds or so over 2 – 3 hours. (Actually I just left it going until the camera battery ran out.) I’m pretty happy with the results of my first timelapse. It was pure luck that people were situated in such a way that we can see their sketches evolve. It’s fun to re-watch it, focusing on just one person to see their movements throughout the night. I notice something new each time!
Big thanks to the art night folks, and to Eff for the music.
It’s the idealistic, yet brilliantly simple concept that got me. Combine art, philanthropy and bicycles and you have a unique mode of art dissemination. Papergirl takes art to the streets and delivers it straight to the people, in the style of a newspaper route. It’s a global art movement in its second year in Vancouver, and as an appreciator of both biking and the arts, I had to get involved. This week, all the donated art was exhibited at the Roundhouse Community Arts Centre and I went along to the opening.
This is the poster I contributed. The only prerequisite was that the art must be able to be rolled up to go into the delivery bags and baskets. When I was apartment hunting, it felt like I visited just about every apartment building in Kitsilano. I noticed that so many of the buildings have these endearing names scrolled on their doors. Being near what Vancouverites call a beach, some of the names have a seaside feel, and others allude to Maple something-or-other in an act of Canadian patriotism I suppose. So I’ve been collecting photographs of these as I stroll the neighbourhood. And that’s what I made, that right there.
Here is a piece that caught my eye because they must have a 3D camera like mine, with the 4 lenses.
The ‘giftervention’ is happening tomorrow. Papergirls will ride out, placing art in the hands of unsuspecting strangers on an undisclosed route. I wonder if I will spot them!
I’ve never seen so much cherry blossom. The streets were so pretty with all the petals sprinkled over the cars like confetti, making little white patches in the grass like snow. It makes a walk around the block feel like walking down the aisle, sorta. Then the sun comes and shines through those white blooms making me lament every time I left the house without a camera. Apparently it’s really annoying to clean off your car, but since it’s someone else’s, I’ll go on admiring it. These pics are all taken just around our neighbourhood, with my Olympus Trip and 400 ISO 35mm.